Frequently Answered Questions
Elements of the plans and their features and benefits
Beware. Copywriters know how to sell. Copywriting is a results-oriented method of writing you need infused into every aspect of your Digital Marketing Growth Engine
Web Service Part 1 – Website
“Web designing and copywriting”
Web Service Part 2 – Blogging
“All copywriting and design included”
See: Web Service Part 3 – Email Marketing
“Copywriting of prospect email campaign sequences”
“Copywriting of client email campaign sequences”
Click on + questions to view. Use list below to jump to a category of questions
The intention of Service Part 1 is to provide an affordable marketing, website and maintenance service for your business that gives you and your business a firm robust foundation on the web.
The mothership of InstacareXpress.com is MichaelQuinnConsulting.com and its service. This benefits you, but not all the services of MichaelQuinnConsulting are included with InstaCareXpress.
The level of consultation associated with Service Part 1 is sufficient to get the ball rolling and create a wonderful website for your business. However, Service Part 1 does not include ongoing marketing consultation like the work that MichaelQuinnConsulting.com provides for its clients.
Before your website is built we consult with you and ask you questions. For example, we want to know about the nature of your business and who you consider your competitors. This helps us work to provide a Competitor analysis report for your business. This is important because in competitive markets we must position you as a worthy competitor so we have to know what your major competitors are doing to get traffic in order to sell their service. A detailed competitive analysis gives us the information we need. Leave it to us. We know what we’re doing.
In summary, competitor research is important because some have spent thousands on advertising. You can learn from their outcomes and experience. For example, if they advertise you will learn their average monthly budget and the keywords they use in their advertising. This helps you identify profitable keywords. You’ll also learn the keyword effectiveness and identify of top advertisers in your local area. In addition, you’ll learn from the SEO terms your competitors use and find out exactly what they ranking for in search traffic. All this information helps you decide the terms to focus on and what’s relevant for your business. Knowing which of your competitor’s advertisements are most profitable helps you decide on keywords you may want to target.
Your complete Competitor analysis report also known as a Competitive analysis will be found in your Client Portal along with other documents that help us develop a professional website for you.
Every business is in a distinct market. Your initial consultation and your Competitor analysis report helps us discover keywords associated with your business and its competitors in your market. We create a Keyword analysis report for your company because it informs and gives direction to the copywriting and design of your website. Again, please trust that we know what we’re doing. Your Keyword analysis report will be found in your Client Portal along with other documents.
The most important aspect of our initial consultation are questions we ask you about your business goals and how your business serves your clients compared to other businesses in your market. Also questions about your experience, accomplishments, and even personal questions. Why do we need to know about these things? Because we’re seeking the core-thing that makes you and your service distinct or different from others. Along with the information we discover in your competitor analysis report this helps us craft a distinctive USP for you and your business.
Your Unique Selling Proposition distinguishes your service from others and creates a spot – a niche – for you in the minds of your prospects. It makes you shine about others in your profession, and causes prospects to choose your business over others. It is vitally important that you have a Unique Selling Proposition. We’ll craft it for you and your company. Once again, please trust that we know what we’re doing. You’ll see this work reflected in your website and its quality content.
At MichaelQuinnConsulting.com and InstacareXpress.com the application of design and copywriting comes after the process steps of consultation, competitor analysis, keyword analysis, and the development of a unique selling proposition. Design is the art of knowing what looks engaging on a website. You want something that is balanced. And copywriting is the art of salesmanship in print. Unfortunately, many who build websites don’t understand about the importance of design and copywriting. They never stop to think about the harm they’re doing to their customers. Because a “me too” website is a red flag to prospects and a white flag of surrender to your competitors. It fails to engage prospects who need to do business with you. In short, your website has a job to do. It must not push your prospects into the arms of competitors.
A responsive website looks good on large screen monitors, desktop monitors, smartphones, and laptops. It’s important to be readable and display well on smartphones, for example, because Google requires it. In short, if your website is not responsive your chance of getting on the first page of Google searches is next to zero in competitive markets or when people search with competitive keywords and phrases. Experienced developers who make responsive websites have to tweak the websites for monitors, smartphones, and laptops. That means they do three times the work done by inexperienced developers who create poorly made semi-responsive websites.
We have developed custom made WordPress themes called Foundation, Foundation Express, and Foundation Care to make the sites produced by InstacareXpress. More than one third of the top ten million websites on the internet are programmed on a robust content management system called WordPress that is based on PHP and MySQL. Also, 39% of online stores are WordPress sites. Why? Because the WordPress program is mature and has many features that developers can use to create blogs and websites as diverse as People magazine, UPS, Best Buy, and InstacareXpress. WordPress has 423,759 lines of code and growing. You deserve to have a website built with the WordPress content management system and supported by one of our Foundation themes.
In some ways websites are only as good as the web hosting service they run on because a slow website is the kiss of death to marketing. Remember what Google wants most is to give people links to websites from the search results on their first page to businesses that will satisfy their customers. Insofar as Google is concerned everyone who uses Google is their customers, and they know their customers want fast websites. Because when website are slow to load the user just clicks to something else.
To make sure all our clients have fast loading websites we provide the web hosting. That means InstacareXpress is your webmaster. We maintain your website. We make sure it is online. If there’s a problem we contact the hosting service and get it fixed before you even know their was a problem. We also make sure that daily, weekly, and monthly backups of your websites are done. In addition, we make backups of your website on a remote backup service so, in essence, the web hosting service and another service provider will do daily backups of your website and protect it.
It used to be you only needed a SSL Certificate to provide a Secure Sockets Layer to your website if you sold products or took orders on your website. Because your SSL would keep you internet connection secure while sensitive credit card data, for example, was being transferred between your computer and another computer via a safe and secure encrypted web link.
Today, the best practice is to have an SSL Certificate installed because Google is now warning your users “this website is not secure”. That’s bad because your prospects immediately think there is malware or a virus on your website that could be transmitted to their computer so they quit your site and make a mental note never to return. That’s probably what you do too when you see that warning. Most people don’t realize Google is doing this to better track sites that are scamming their Adwords affiliate income system. Nonetheless, if you don’t comply with this little known Google effort to control things on the internet you won’t appear on the first page of organic searches in a competitive market if your website doesn’t have an SSL certificate.
![HTTPS Secure Symbol](https://media.publit.io/file/Instacarexpress/http-lock.png)
You can tell if a website has an SSL certificate installed if there is a small lock in front of the web address on the HTTP address line. An SSL secured site will have an HTTPS instead of only HTTP.
How important is site speed optimization? Think about it. Google is all about speed. They give searchers fast results, and they absolutely hate linking them to slow sites so slow sites get pushed back down the rankings. You don’t like waiting for sites to load and neither do your prospects.
As your web developer and webmaster the speed of your website is important to us and reflects on our reputation and expertise. So, in addition to hosting your website with the same hosting provider and servers we use to host our MichaelQuinnConsulting.com and InstacareXpress.com services we also optimize and increase the speed of your website by tweaking the graphics, CSS, and HTML to make sure your site is fast. Our hosting service uses solid state RAM drives instead of mechanical hard disks. The solid state drives have no moving parts so perform better and faster.
To increase speed even more, we use several Content Delivery Networks (CDN) and uploading services to upload and deliver your photos and graphics to users of your website. That means when someone comes to your website instead of waiting for the web hosting service to feed your prospects the graphic elements on your pages, our content delivery networks respond fastest – because they have servers positioned across the earth – and your content is delivered to your prospects from the servers closest to them! This means your site loads faster and pops into view.
Video design is a complex process that requires graphic, photographic, and other design elements, also scripting and audio elements, sound effects and music backgrounds, and time to render each finished video. Hollywood movies cost millions of dollars so don’t expect to spend $295 on a video and get a Hollywood production. Depending on the type and length of the video you want you could pay from $295 for the scripting and presentation of a simple video to $1,995 or more for a video that includes a script read by a live actor, or music that must be synced to the presentation, or many other costly features that require much more time and money to produce a video.
We make many different kinds of video and use many different kinds of software. However don’t think you need to make an expensive video. Why? Because people are crazy about all kinds of videos. The important thing is make sure your videos are not boring. Make your video visually and photographically engaging and or informative. People love to watch all kinds of videos.
Also, video is important because Google gives points to a webpage that has a video on it. Google’s algorithms can’t see what’s on the video but they can read alt tags and video descriptions in the code. They can also tell how long the video is played, and other factors related to increased engagement. Putting a video on your blog pages and on your home page increases Google’s love.
Google considers videos of vital importance to any website. If you don’t have video on your webpage you get points off as far as Google is concerned. In competitive markets, Google will show preference to your competitor and points off means less chance of getting on the first page.
Any and all the photographs, graphics, artwork, and video materials used on the websites, videos, articles, and other content created for clients by InstacareXpress is licensed for commercial use by their respective owners to MichaelQuinnConsulting.com and its associated enterprises including but not limited to InstacareXpress.
Warning. Do not host your videos on YouTube. How many times have you started to watch a video and got distracted by YouTube showing you an assortment of other videos you may want to watch? That happens to everyone including the prospects who land on your webpage. Putting a YouTube hosted video on your website is like asking your prospect to leave your website and start watching videos about cats, babies, and whatever else. You want your prospects to focus on your webpage and choose to do business with you.
We host your videos on fast streaming servers without any attnetion robbing distractions from YouTube’s business model which includes showing your prospects the videos of your competitors too. Our private video hosting service prevent losses.
Google wants every business to claim their business listing and or to list with them. It’s easy to do but takes time and attention to detail. In order to keep things ship shape you have to maintain your listing. This is an important step because without it you’ll never get in the Google 3-Pack. If you don’t already have this in place we can do it for you, and if you’ve done it we’ll double-check to make sure it’s perfect.
You’ve probably seen all those pins that appear on Google maps, right? They don’t appear on the maps by accident. In fact there are procedures you have to diligently follow to have your business pinned on Google maps. This is an important step. We do it for you.
Although building citations or a listing for your business in many directories is a time consuming and tedious process it’s a valuable compoent of your Digital Marketing Growth Engine because, for example, it forces Google to recognize your business is an authority in your market. One of the things that may be preventing you from ranking in the Google 3-Pack is missing citiations especially citiations associated with your local market.
We prepare and optimize your citiations in 50+ directories as required to make the impact you want in your local market. Another benefit of these citiationa is they produce backlinks to your website. In addition to providing a means to generate star-rated reviews related to your business, a best practice for getting in the Google 3-Pack is to have many citations that point to and reference your site.
Getting into the Google 3-Pack is important because businesses that appear in the 3-Pack get a huge number of clicks. That means that Google pushes traffic to their web pages. That traffic is important because it produces prospects for your business.
Each client receives a private Client Portal as a bonus service that keeps a record of all our written communications. This makes it easy for both of our companies to refer to prior agreements, for example, and reduces misunderstandings and redundant email communications. It also produces a record of the work done for you, and a record of additional work you want us to do for you.
For example, if you want us to change a phone number or address on a website we’ve built for you, go to your Client Portal and send us a quick note and we’ll make the required changes. Or, if you want us to send a Press Release to announce news about your business you can jump on your Client Portal and fill out the Press Release form we provide that gives us the information you want to convey in the press release.
In sum, these are just some examples of how your Private Client Portal can be used to prevent confusion, increase collaboration and efficiencies between our organizations, and improve every aspect of the services we manage and produce for your enterprise.
The FTC Guardian Pro-level service costs $348 per year. This extraordinary legal documents service is feature packed because it includes the documents but, also, training and regular seminars with the founder of FTC Guardian, Attorney Chip Cooper. The interesting thing is if you use only one or two of its more than 80 legal documents you may save thousands of dollars in legal fees.
Its Federal Trade Commission compliance documents, however, are even more important because they include Privacy Policy, Terms of Use, and other essential documents. Here’s a summary of what you receive with your FTC Guardian bonus:
Customized Legal Documents
80+ Legal Documents covering:
Website Protection
Marketing
Promotion
Intellectual Property
Legal Compliance Blueprint & Easy Tutorials And Strategies
Blueprint explains legal compliance step by step
Tutorials & Strategies protect you where documents alone can’t
Member Only Hangouts
Connect with Attorney Chip Cooper on Live Hangouts twice per month
Stay on top of critical legal developments
Trust Seal Rights
Enhance confidence with prospects and customers
Pop up certificate verifies membership agreement to follow FTC regulations and Code of Conduct
To learn more about the FTC Guardian Service including how and why this valuable service can help you “… avoid devastating FTC and GDPR enforcement actions without legal fees”, go here:
FTCMonster.com
Warning. Take time to watch the two short videos, and attend the eye opening seminars offered.
“How to become compliant with the latest FTC, GDPR, and Data Security guidelines and avoid devastating FTC and GDPR enforcement actions without legal fees.” – FTC Guardian
Also, there is in depth information and answers about FTC Guardian on the FAQ page here.
You’re in business. That means you have to install operational systems in order to succeed.
The Digital Marketing Growth Engine is a system for the continuous marketing core to success.
This is the internet age. Since prospects seek for information about services like yours on the internet you need a modern, professional website that makes a good impression and attracts prospects to your business.
Many of your competitors have websites. The ones that don’t are beginning to realize if they fail to build their brand and make a footprint on the web they’re going to lose prospects and clients to a younger generation of eager competitors, and, also, to mature competitors who already have robust websites and established brands in your market.
Today the best way to advertise and promote your business most effectively is to use the ever changing technology of the internet. If you don’t have a website that makes a statement about you and your business. Your website is more than a business card because, today, all your prospects expect to see a professional modern looking website and congruent services. Anything less makes a poor impression and sends the wrong message. So if your website or emails are immature you can’t hope to compete with the impression made by websites of competitors whose sites attract prospects and convert them into clients.
If you don’t have time to learn how to be a web developer, copywriter, and video maker, for example, you have to make room in your budget to hire this responsibility.
Once a website is built it must be maintained. You don’t cut your lawn once, or clean your pool, or sweep the floor once. Everything in life has to be maintained. This applies to your website and marketing through your website too. Like most things you can either learn to do it yourself, or hire professionals to do it for you.
Part 1 of our Digital Marketing Growth Engine creates every aspect of a robust and attractive website for you. Part 2 does what is necessary to force search engines to rank you on the first page of search results for your local market. And Part 3 turns prospects into clients through email campaign sequences that are value-packed communications.
Our Digital Marketing Growth Engine is a continuing marketing and website maintenance service combined that includes everything your need to make an enduring footprint on the web for your business. It also provides all the services you need to attract prospects via the internet to grow your business. In addition, it makes having a mature web marketing and maintenance service affordable because there are no surprises. So you can budget for and receive all the services that are included without added fees or charges. For example, if you want to add more testimonials, we do it for you, and if you need other changes you can count on us. All the creative and technical aspects associated with your Digital Marketing Growth Engine are described and included for you.
Without Part 1 you can’t have Part 2 and without Part 2 your website – no matter how good the content or how good it looks – can’t create the prospect stream your business needs to prosper. Why? Because Google doesn’t play favorites. It drives traffic or prospects to your site if its algorithms indicate your web page corresponds with the information being sought by a search query. Admit it when you search for something on Google you want to see a web page that has information on it that’s exactly what you’re searching for, right? That’s what everyone wants. Google’s job is to satisfy its customers. Your job is to provide a website composed of web pages that attracts your prospects every which way and serves their needs. That means you have to analyze what competitors are doing and be more logical than them. Google rewards diligence.
In a competitive market, it’s never one and done because competitors are coming out of the wood works and are hiring others to build, maintain, and increase the effectiveness of their web properties. The stakes are high and Google rules the game. Prospect traffic can make an enormous difference in your business because it gives you the opportunity to convert prospects into clients.
The intention of Service Part 2 is to produce professional articles and videos for your blog and Press Releases that increase the number of keywords and phrases that drive traffic to your website, and converts prospects into clients.
In addition to the ongoing competitor and keyword analysis provided by Service Part 2 the keyword-focused articles published each month will include one video, one or more images, and Schema markup structured data that search engines value and increasingly rely on as indicators of a trusted authority in a local market.
Growth Effect. While this service is for one article per month, if you’re in a competitive market you may need two, three, or four articles per month to make an authority-impression with search engines. Of course, more articles increase the price. Nonetheless, one article per month starts the process of building your website and making an impact for your business in your local market.
In some ways the level of consultation associated with Service Part 2 is continuing because we’re writing articles, making videos, and writing press releases for your business so after initial consultations that provide sufficient insights to get the ball rolling we may have to speak with now and then to receive more materials and direction from you. Some of this may be done in your Client Portal in order to keep a running record of decisions made and directions given.
Nonetheless, Service Part 2 does not include ongoing marketing consultation like the work that MichaelQuinnConsulting.com provides for its clients.
A blog is an article added to your website. The word blog or weblog means an online journal and blogging means adding material to your online journal. In short, a blog is an article posted on your website. The importance of adding these articles or blogs to your website is that you’re enticing search engines to return to your website more often to scrap up new content that is keyword rich related to your business and its service in your market.
If you’re not adding articles to your website search engines see it as a static site because it doesn’t change. Search engines consider a website with articles that are being periodically posted, for example, as a more interesting website, one that is an authority site in its local market.
Remember that the algorithms of the search engines are seeking content that corresponds with the keywords and phrases people use to find information and service providers like yours, for example, in their local market.
Also, remember, that Google and all search engine services are in business to provide a great experience for the people who use their search services. And, admit it, it’s frustrating when you use Google and can’t find what you want on the first page of the search results and in one shot.
When you’re in business what you want to do is attract prospects and convert them into clients, so, in summary, think of blogging as one of many smart search engine optimization strategy that you want employed on your behalf, and an opportunity to add keyword rich articles to your website because it creates awareness about your business and makes people trust you.
You might think this is an easy task wherein all you do is write something and you’re done.
The truth is you’re competing for a place on the first page of Google and so are your competitors. If they’re smart they’re posting professionally written and purpose-driven keyword rich articles to their websites too. Fortunately, most people don’t understand anything about SEO because there is complexity involved in the process that requires expertise to unravel. There’s more to it than just posting articles. If that’s all that was required then everyone would be on the first page of Google.
People who read your articles and watch your videos are learning about your business. You want them to appreciate your spirit of service. The content in your articles must not only be keyword rich they must also communicate value and be intentionally designed to convert prospects into customers. Done correctly, people appreciate it, and Google knows that they appreciate it because they don’t immediately bounce away from your website and they return again in the future.
While this service is for one article per month, if you’re in a competitive market you may need two, three, or four articles per month to make an authority-impression with search engines. Nonetheless, one article per month starts the process of building your website and making an impact for your business on the internet, and more importantly across your local market.
Search engines rank pages not websites. For example, if you’re searching for information about a specific computer the search engines want to give you a choice of pages that have information about the exact computer you’re interested in, not a website that sells computers in general.
That’s why when you want traffic for your website and need prospects for your business that are attracted to your website and the business it promotes – having articles on your website that focuses on a specific keyword or keyword phrase related to your service that corresponds with what they’re searching for is infinitely more important than just having a website with no articles.
A website with many articles is like fishing with many hooks in the water instead of one.
Your deeper SEO strategy should be to help the search engines put your business on the first page of search results for as many keywords and phrases that correspond with the services you offer in your business. You want to do that because it brings traffic to your website. “Traffic” is prospects.
Tactics. If your business is a medical practice with local clients as opposed to a business that has nationwide clients or customers then from an SEO standpoint you have to consider the local web because it’s what matters most in your world. Because it’s where your business competes for prospects and, more importantly, where your competitors are competing for prospects. In other words, you’re not vying with every business that provides a service similar to yours everywhere but only with those businesses that are in your local area. Knowing this is important because in this case the articles and work we do for you will focus on optimization tactics for local businesses!
Strategy. Consider this: Although search engines rank pages and not websites they give a large measure of love to authority sites. Authority sites have articles and information on them that prospects appreciate. Search algorithms can tell what prospects like because prospects stay on some sites longer than others, often going from page to page. So search engines logically assume that the prospects they fed to your site are satisfied with the information on it and your site goes up in the ranks. A smart strategy is to bit-by-bit build an authority site to get and stay on page one.
Every month you’ll receive a competitor analysis report for one or more your local market competitors. We use these reports to tweak the work we do for you. They’re revealing because basically each one includes information about the keywords each is using, how much they are spending on advertising, the advertisements they’re using, and much more.
In short, it like taking an xray of their marketing efforts.
It’s silly for web developers to be shooting in the dark when they build websites or provide other srevices, but most are technicians and not results-oriented marketers.
Competitors are smart. They often pay big money to get the facts about the keywords prospects use to find a service or product they want.
It would be insane for us not to pay for and provide keyword analysis reports to discover the keywords and phrases used by your competitors on their web pages – especially the competitors who are listed at the top of Google. These reports reveal “hidden” below the radar competitors.
In addition to the keywords being used, these reports also show long-tail keywords that competitors are not using. Studying those keywords allows us to discover alternative keywords associated with your service that may not get as much traffic but will position us at the top of search results and attract prospects to your website. In other words, you can compete with even the largest competitors and attract prospects because when you have traffic you can convert it to prospects. The important thing is to get prospects, and then convert them to clients.
If your bakery makes the best chocolate cake in town but most of your website talks about donuts, scones, and muffins, but only mentions chocolate cake once or twice then you lose a chance to sell your chocolate cakes to all the prospects who are most interested in chocolate cake.
That’s why you must have keyword and keyword-phrases-focused articles on your website. And the perfect place to put those articles is in the blog section of your website because you want to set each of those articles apart from all the other stuff you sell and give each item the space it deserves. That’s common sense. Why? Because Google likes chocolate cake too and it only wants one thing to be written about in your chocolate cake article, and if you start writing about your donuts and scones, well, Google loses interest. So apply focus and stay focused in each article.
The same copywriting and design expertise and attention to detail that goes into building the website portion of your three-part Digital Marketing Growth Engine must also go into producing the articles on your website that are known as a blog.
There are many theories about what a blog is and how to best blog but all of them are silly because all that matters is what Google wants. If you’re in business then blogging is about writing articles that expand upon the products and services associated with your business. In short, if you’re in business you don’t have time to be scatter-brained about the articles you add to the blog-feature of your website. You must have a very focused and clear intention about the purpose of your articles. They have to be keyword-rich articles so that Google’s algorithms can accurately determine what each individual web page on your website is about in order to evaluate and compare them to the web pages of your competitors who have similar content on their websites.
How Google ranks web pages goes far beyond just keywords. Google says there are about 200 “signals” it uses to weigh which web pages deserve to be ranked highest in response to any search. What those signals are and how your website and webpages should be composed in order to satisfy what Google’s algorithms consider to be meritorious is what SEO or search engine optimization is all about, and, in short, if you want to become a search engine optimization expert you can spend a year or two learning all about it. When things change you can learn some more.
Meanwhile, if you’re in business all you need is to recognize beyond a shadow of a doubt that the internet and its search engines and social networks are powerful and flexible marketing tools you can use to sell goods and services to the entire world, or to a small segment of the world, for example, the people in your local market who need your services and are your prospects.
Unless you have the time to develop expertise in all the facets that produce the digital marketing outcomes and associated with building a growth engine for your company that consistently produces prospects you have no choice but to invest to have it done for you.
Your competitors are not standing still. They’re not waiting for you to make the first move. In most cases they’re putting their house in order and hope you’ll never invest in developing your own footprint on the internet. The truth is if you’re in business and you want a slice your market to flow to you then hire someone to create a web property for you that matters. Your website is a property! It’s your property! You own it! It’s your brand! Without a website that sells you – you’re sending prospects to your competitors.
Websites can break. Stuff goes wrong. Images disappear. Videos stop playing. Software updates, for example, can cause problems. Whatever. Things go wrong. Then you can spend hours trying to figure out what went wrong, or you can let us solve these problems by applying our expertise.
That’s why we include all the web services and maintenance too. That means when something goes wrong, we take care of it. Most of the time you’ll never know when things went wrong because we monitor everything for you and never charge extra. It’s our responsibility. We fix it.
Insofar as blog articles are concerned the Full Service Plan associated with Part 2 includes everything having to do with creating one keyword-rich article for your website each month. Of course, your article will include a video, and all the images and photographs it may need.
You can pay extra for more articles and the included article services if you feel you need more because of the nature of your competition, for example, or whatever reason like you’re adding a host of new services and want to dedicate an article to each.
The important thing is to realize that your Digital Marketing Growth Engine builds your brand on the internet and that bit by bit it becomes a footprint on the web that positions you in a good light against any and all your competitors.
Your Growth Engine is a marketing tool that pays for itself because it turns prospects into clients.
The expertise that goes into creating your blog articles each month take time and cost money.
Video is certainly one of the most costly and time consuming components of this process that is required to create an intentional and effective blog article. However, videos are vitally important from the SEO standpoint because Google, for example, likes to see a video as part of every article. Why? Because search engine know that people love videos so when the algorithms or search engine robots that are constantly scraping the internet see there is a video on your web page they give you extra points. This is important because if your competitors don’t have videos to complement their articles, then in a squeeze Google may rank your page higher than your competitors pages vying for a position and using the same keywords and phrases in their articles.
In short, that means we create and customize videos for you that will generally be one to two minutes in length. Although sometimes they will be shorter or longer.
Statistics indicate that videos that are one minute or shorter get the most engagement.
We host your streaming video and, at your option, we create a customized Call-to-Action video player that is branded with your company color and your option of name and phone number.
As you can imagine making and customizing videos for your articles is a time consuming process that requires scripting, images, and graphics. Our job is to do the work at a price you can afford.
Attention: It is important to note that aside from the graphic materials we create in house to use in your content, all the graphics, images, and video content we use in the articles or in the videos we create for you are licensed and paid for by MichaelQuinnConsulting.com for use on its projects and the projects of InstcareXpress.com on behalf of our clients. We license assorted catalogs comprising more than 20 Million graphics, photographs, and videos we can use in your projects.
One of the purposes of each article or blog on your website is to create engagement. That means the articles must make a connection with the content reader, for example.
The article does that with words, but people learn a lot from captivating images and graphics so they play an important part in the overall construction an of article and are added to each article to make it more informative and engaging.
Every article will have at least one photograph. Why? Because photographs are engaging. In some cases there will be two or more photographs because an article may require the material conveyed in the photograph and it is complimentary to the article. In that case, there is no extra charge because our purpose is to provide whatever the article needs in order to be the most engaging.
The same goes for videos. Videos also require graphics and captivating images because often videos are composed of a script and images and graphics that tell a story in which your company is the hero, and your prospects are smart to choose your service above the service of others.
Attention: It is important to note that aside from the graphic materials we create in house to use in your content, all the graphics, images, and video content we use in the articles or in the videos we create for you are licensed and paid for by MichaelQuinnConsulting.com for use on its projects and the projects of InstcareXpress.com on behalf of our clients. We license assorted catalogs comprising more than 20 Million graphics, photographs, and videos we can use in our projects.
Google loves Press Releases because they’re inclined to position news at the top of search results. So Press Releases, although expensive and time consuming to write, develop, and distribute are strong medicine and can drive prospects to your website through various channels. For example, they will increase traffic from Google, but they will also produce traffic from the press releases themselves because our press releases are syndicated and published on more than 300 web properties.
Another equally important benefit is each of the publications that publish your Press Release will link to your website for more information. And those links which are known as backlinks are valuable because they come from authority sites that are recognized and valued as such by Google. In summary, Press Releases and the backlinks produced by their publication boost your site and increases your site’s authority over competitors who may not use press releases because of the time and cost involved to produce them.
While three press releases per year will provide a good lift for the strategy associated with your comprehensive Digital Marketing Growth Engine if you want more you can pay for additional press releases when you need them.
We provide a normal video player, but, optionally, we provide a customizable video player that includes a call-to-action right on the player. This video player can be any color you want and can match your brand or logo color, for example. It can also include your company name and phone number, or any message you like such as “Call now 555-555-5555”. This is important because prospects need your service or they wouldn’t be on your web page, so when you encourage them to call now they may take action and do so. See examples of the video player here.
This customizable video player requires using our private streaming video hosting service.
Review acquisition is a process associated with Reputation Management services, however, it’s included as a bonus to your Digital Marketing Growth Engine service to increase the effectiveness and impact of the growth engine on every facet of your business including company morale.
The ratings customers leave about products and services are enormously important. Why? Because ratings report the experience of buyers with your products and or services. To understand how important positive reviews are for your business, consider how you shop on Amazon, Walmart, and elsewhere. You’ll read about the product, and then jump to reviews and see what people say about it. If there are many negative reviews that adversely affects your buying decision. When there are no reviews that often delays a buying decision unless the product or service is highly recommended by someone you know and trust.
The presence of reviews and testimonials on your website indicates to Google, for example, that you’re in a local business, for example, and people have opinions about your product or service.
For these reasons and others a service we provide as a bonus in order to make your Digital Marketing Growth Engine even more effective is a software process that will generate star-rating and collect positive reviews from your clients and prospects, and at the same time filter out negative reviews before they can damage the reputation of your business.