Frequently Answered Questions

Elements of the plans and their features and benefits

Beware. Copywriters know how to sell. Copywriting is a results-oriented method of writing you need infused into every aspect of your Digital Marketing Growth Engine 

Web Service Part 1 – Website
“Web designing and copywriting”

Web Service Part 2 – Blogging
“All copywriting and design included”

See: Web Service Part 3 – Email Marketing
“Copywriting of prospect email campaign sequences”
“Copywriting of client email campaign sequences”

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The intention of Service Part 1 is to provide an affordable marketing, website and maintenance service for your business that gives you and your business a firm robust foundation on the web.

The mothership of InstacareXpress.com is MichaelQuinnConsulting.com and its service. This benefits you, but not all the services of MichaelQuinnConsulting are included with InstaCareXpress.

The level of consultation associated with Service Part 1 is sufficient to get the ball rolling and create a wonderful website for your business. However, Service Part 1 does not include ongoing marketing consultation like the work that MichaelQuinnConsulting.com provides for its clients.

Before your website is built we consult with you and ask you questions. For example, we want to know about the nature of your business and who you consider your competitors. This helps us work to provide a Competitor analysis report for your business. This is important because in competitive markets we must position you as a worthy competitor so we have to know what your major competitors are doing to get traffic in order to sell their service. A detailed competitive analysis gives us the information we need. Leave it to us. We know what we’re doing.

In summary, competitor research is important because some have spent thousands on advertising. You can learn from their outcomes and experience. For example, if they advertise you will learn their average monthly budget and the keywords they use in their advertising. This helps you identify profitable keywords. You’ll also learn the keyword effectiveness and identify of top advertisers in your local area. In addition, you’ll learn from the SEO terms your competitors use and find out exactly what they ranking for in search traffic. All this information helps you decide the terms to focus on and what’s relevant for your business. Knowing which of your competitor’s advertisements are most profitable helps you decide on keywords you may want to target.

Your complete Competitor analysis report also known as a Competitive analysis will be found in your Client Portal along with other documents that help us develop a professional website for you.

Every business is in a distinct market.  Your initial consultation and your Competitor analysis report helps us discover keywords associated with your business and its competitors in your market. We create a Keyword analysis report for your company because it informs and gives direction to the copywriting and design of your website. Again, please trust that we know what we’re doing. Your Keyword analysis report will be found in your Client Portal along with other documents.

The most important aspect of our initial consultation are questions we ask you about your business goals and how your business serves your clients compared to other businesses in your market. Also questions about your experience, accomplishments, and even personal questions. Why do we need to know about these things? Because we’re seeking the core-thing that makes you and your service distinct or different from others. Along with the information we discover in your competitor analysis report this helps us craft a distinctive USP for you and your business. 

Your Unique Selling Proposition distinguishes your service from others and creates a spot – a niche – for you in the minds of your prospects. It makes you shine about others in your profession, and causes prospects to choose your business over others. It is vitally important that you have a Unique Selling Proposition. We’ll craft it for you and your company. Once again, please trust that we know what we’re doing. You’ll see this work reflected in your website and its quality content.

At MichaelQuinnConsulting.com and InstacareXpress.com the application of design and copywriting comes after the process steps of consultation, competitor analysis, keyword analysis, and the development of a unique selling proposition. Design is the art of knowing what looks engaging on a website. You want something that is balanced. And copywriting is the art of salesmanship in print. Unfortunately, many who build websites don’t understand about the importance of  design and copywriting. They never stop to think about the harm they’re doing to their customers. Because a “me too” website is a red flag to prospects and a white flag of surrender to your competitors. It fails to engage prospects who need to do business with you. In short, your website has a job to do. It must not push your prospects into the arms of competitors.

A responsive website looks good on large screen monitors, desktop monitors, smartphones, and laptops. It’s important to be readable and display well on smartphones, for example, because Google requires it. In short, if your website is not responsive your chance of getting on the first page of Google searches is next to zero in competitive markets or when people search with competitive keywords and phrases. Experienced developers who make responsive websites have to tweak the websites for monitors, smartphones, and laptops. That means they do three times the work done by inexperienced developers who create poorly made semi-responsive websites.

We have developed custom made WordPress themes called Foundation, Foundation Express, and Foundation Care to make the sites produced by InstacareXpress. More than one third of the top ten million websites on the internet are programmed on a robust content management system called WordPress that is based on PHP and MySQL. Also, 39% of online stores are WordPress sites. Why? Because the WordPress program is mature and has many features that developers can use to create blogs and websites as diverse as People magazine, UPS, Best Buy, and InstacareXpress. WordPress has 423,759 lines of code and growing. You deserve to have a website built with the WordPress content management system and supported by one of our Foundation themes.

In some ways websites are only as good as the web hosting service they run on because a slow website is the kiss of death to marketing. Remember what Google wants most is to give people links to websites from the search results on their first page to businesses that will satisfy their customers. Insofar as Google is concerned everyone who uses Google is their customers, and they know their customers want fast websites. Because when website are slow to load the user just clicks to something else. 

To make sure all our clients have fast loading websites we provide the web hosting. That means InstacareXpress is your webmaster. We maintain your website. We make sure it is online. If there’s a problem we contact the hosting service and get it fixed before you even know their was a problem. We also make sure that daily, weekly, and monthly backups of your websites are done. In addition, we make backups of your website on a remote backup service so, in essence, the web hosting service and another service provider will do daily backups of your website and protect it.

It used to be you only needed a SSL Certificate to provide a Secure Sockets Layer to your website if you sold products or took orders on your website. Because your SSL would keep you internet connection secure while sensitive credit card data, for example, was being transferred between your computer and another computer via a safe and secure encrypted web link.

Today, the best practice is to have an SSL Certificate installed because Google is now warning your users “this website is not secure”. That’s bad because your prospects immediately think there is malware or a virus on your website that could be transmitted to their computer so they quit your site and make a mental note never to return. That’s probably what you do too when you see that warning. Most people don’t realize Google is doing this to better track sites that are scamming their Adwords affiliate income system. Nonetheless, if you don’t comply with this little known Google effort to control things on the internet you won’t appear on the first page of organic searches in a competitive market if your website doesn’t have an SSL certificate.

HTTPS Secure Symbol
 

You can tell if a website has an SSL certificate installed if there is a small lock in front of the web address on the HTTP address line. An SSL secured site will have an HTTPS instead of only HTTP.

How important is site speed optimization? Think about it. Google is all about speed. They give searchers fast results, and they absolutely hate linking them to slow sites so slow sites get pushed back down the rankings. You don’t like waiting for sites to load and neither do your prospects.

As your web developer and webmaster the speed of your website is important to us and reflects on our reputation and expertise. So, in addition to hosting your website with the same hosting provider and servers we use to host our MichaelQuinnConsulting.com and InstacareXpress.com services we also optimize and increase the speed of your website by tweaking the graphics, CSS, and HTML to make sure your site is fast. Our hosting service uses solid state RAM drives instead of mechanical hard disks. The solid state drives have no moving parts so perform better and faster.

To increase speed even more, we use several Content Delivery Networks (CDN) and uploading services to upload and deliver your photos and graphics to users of your website. That means when someone comes to your website instead of waiting for the web hosting service to feed your prospects the graphic elements on your pages, our content delivery networks respond fastest – because they have servers positioned across the earth – and your content is delivered to your prospects from the servers closest to them! This means your site loads faster and pops into view.

Video design is a complex process that requires graphic, photographic, and other design elements, also scripting and audio elements, sound effects and music backgrounds, and time to render each finished video. Hollywood movies cost millions of dollars so don’t expect to spend $295 on a video and get a Hollywood production. Depending on the type and length of the video you want you could pay from $295 for the scripting and presentation of a simple video to $1,995 or more for a video that includes a script read by a live actor, or music that must be synced to the presentation, or many other costly features that require much more time and money to produce a video.

We make many different kinds of video and use many different kinds of software. However don’t think you need to make an expensive video. Why? Because people are crazy about all kinds of videos. The important thing is make sure your videos are not boring. Make your video visually and photographically engaging and or informative. People love to watch all kinds of videos.

Also, video is important because Google gives points to a webpage that has a video on it. Google’s algorithms can’t see what’s on the video but they can read alt tags and video descriptions in the code. They can also tell how long the video is played, and other factors related to increased engagement. Putting a video on your blog pages and on your home page increases Google’s love.

Google considers videos of vital importance to any website. If you don’t have video on your webpage you get points off as far as Google is concerned. In competitive markets, Google will show preference to your competitor and points off means less chance of getting on the first page.

Any and all the photographs, graphics, artwork, and video materials used on the websites, videos, articles, and other content created for clients by InstacareXpress is licensed for commercial use by their respective owners to MichaelQuinnConsulting.com and its associated enterprises including but not limited to InstacareXpress.

Warning. Do not host your videos on YouTube. How many times have you started to watch a video and got distracted by YouTube showing you an assortment of other videos you may want to watch? That happens to everyone including the prospects who land on your webpage. Putting a YouTube hosted video on your website is like asking your prospect to leave your website and start watching videos about cats, babies, and whatever else. You want your prospects to focus on your webpage and choose to do business with you.

We host your videos on fast streaming servers without any attnetion robbing distractions from YouTube’s business model which includes showing your prospects the videos of your competitors too. Our private video hosting service prevent losses.

Google wants every business to claim their business listing and or to list with them. It’s easy to do but takes time and attention to detail. In order to keep things ship shape you have to maintain your listing. This is an important step because without it you’ll never get in the Google 3-Pack. If you don’t already have this in place we can do it for you, and if you’ve done it we’ll double-check to make sure it’s perfect.

You’ve probably seen all those pins that appear on Google maps, right? They don’t appear on the maps by accident. In fact there are procedures you have to diligently follow to have your business pinned on Google maps. This is an important step. We do it for you.

Although building citations or a listing for your business in many directories is a time consuming and tedious process it’s a valuable compoent of your Digital Marketing Growth Engine because, for example, it forces Google to recognize your business is an authority in your market. One of the things that may be preventing you from ranking in the Google 3-Pack is missing citiations especially citiations associated with your local market.

We prepare and optimize your citiations in 50+ directories as required to make the impact you want in your local market. Another benefit of these citiationa is they produce backlinks to your website. In addition to providing a means to generate star-rated reviews related to your business, a best practice for getting in the Google 3-Pack is to have many citations that point to and reference your site.

Getting into the Google 3-Pack is important because businesses that appear in the 3-Pack get a huge number of clicks. That means that Google pushes traffic to their web pages. That traffic is important because it produces prospects for your business.

Each client receives a private Client Portal as a bonus service that keeps a record of all our written communications. This makes it easy for both of our companies to refer to prior agreements, for example, and reduces misunderstandings and redundant email communications. It also produces a record of the work done for you, and a record of additional work you want us to do for you.

For example, if you want us to change a phone number or address on a website we’ve built for you, go to your Client Portal and send us a quick note and we’ll make the required changes. Or, if you want us to send a Press Release to announce news about your business you can jump on your Client Portal and fill out the Press Release form we provide that gives us the information you want to convey in the press release.

In sum, these are just some examples of how your Private Client Portal can be used to prevent confusion, increase collaboration and efficiencies between our organizations, and improve every aspect of the services we manage and produce for your enterprise.

The FTC Guardian Pro-level service costs $348 per year. This extraordinary legal documents service is feature packed because it includes the documents but, also, training and regular seminars with the founder of FTC Guardian, Attorney Chip Cooper. The interesting thing is if you use only one or two of its more than 80 legal documents you may save thousands of dollars in legal fees.

Its Federal Trade Commission compliance documents, however, are even more important because they include Privacy Policy, Terms of Use, and other essential documents. Here’s a summary of what you receive with your FTC Guardian bonus:

Customized Legal Documents
80+ Legal Documents covering:
Website Protection
Marketing
Promotion
Intellectual Property

Legal Compliance Blueprint & Easy Tutorials And Strategies
Blueprint explains legal compliance step by step
Tutorials & Strategies protect you where documents alone can’t

Member Only Hangouts
Connect with Attorney Chip Cooper on Live Hangouts twice per month
Stay on top of critical legal developments

Trust Seal Rights
Enhance confidence with prospects and customers
Pop up certificate verifies membership agreement to follow FTC regulations and Code of Conduct

To learn more about the FTC Guardian Service including how and why this valuable service can help you “… avoid devastating FTC and GDPR enforcement actions without legal fees”, go here:

FTCMonster.com  

Warning. Take time to watch the two short videos, and attend the eye opening seminars offered.

“How to become compliant with the latest FTC, GDPR, and Data Security guidelines and avoid devastating FTC and GDPR enforcement actions without legal fees.” – FTC Guardian

Also, there is in depth information and answers about FTC Guardian on the FAQ page here

You’re in business. That means you have to install operational systems in order to succeed. 

The Digital Marketing Growth Engine is a system for the continuous marketing core to success.

This is the internet age. Since prospects seek for information about services like yours on the internet you need a modern, professional website that makes a good impression and attracts prospects to your business.

Many of your competitors have websites. The ones that don’t are beginning to realize if they fail to build their brand and make a footprint on the web they’re going to lose prospects and clients to a younger generation of eager competitors, and, also, to mature competitors who already have robust websites and established brands in your market.

Today the best way to advertise and promote your business most effectively is to use the ever changing technology of the internet. If you don’t have a website that makes a statement about you and your business. Your website is more than a business card because, today, all your prospects expect to see a professional modern looking website and congruent services. Anything less makes a poor impression and sends the wrong message. So if your website or emails are immature you can’t hope to compete with the impression made by websites of competitors whose sites attract prospects and convert them into clients.

If you don’t have time to learn how to be a web developer, copywriter, and video maker, for example, you have to make room in your budget to hire this responsibility.

Once a website is built it must be maintained. You don’t cut your lawn once, or clean your pool, or sweep the floor once. Everything in life has to be maintained. This applies to your website and marketing through your website too. Like most things you can either learn to do it yourself, or hire professionals to do it for you.

Part 1 of our Digital Marketing Growth Engine creates every aspect of a robust and attractive website for you. Part 2 does what is necessary to force search engines to rank you on the first page of search results for your local market. And Part 3 turns prospects into clients through email campaign sequences that are value-packed communications.

Our Digital Marketing Growth Engine is a continuing marketing and website maintenance service combined that includes everything your need to make an enduring footprint on the web for your business. It also provides all the services you need to attract prospects via the internet to grow your business. In addition, it makes having a mature web marketing and maintenance service affordable because there are no surprises. So you can budget for and receive all the services that are included without added fees or charges. For example, if you want to add more testimonials, we do it for you, and if you need other changes you can count on us. All the creative and technical aspects associated with your Digital Marketing Growth Engine are described and included for you.

Without Part 1 you can’t have Part 2 and without Part 2 your website – no matter how good the content or how good it looks – can’t create the prospect stream your business needs to prosper. Why? Because Google doesn’t play favorites. It drives traffic or prospects to your site if its algorithms indicate your web page corresponds with the information being sought by a search query. Admit it when you search for something on Google you want to see a web page that has information on it that’s exactly what you’re searching for, right? That’s what everyone wants. Google’s job is to satisfy its customers. Your job is to provide a website composed of web pages that attracts your prospects every which way and serves their needs. That means you have to analyze what competitors are doing and be more logical than them. Google rewards diligence. 

In a competitive market, it’s never one and done because competitors are coming out of the wood works and are hiring others to build, maintain, and increase the effectiveness of their web properties. The stakes are high and Google rules the game. Prospect traffic can make an enormous difference in your business because it gives you the opportunity to convert prospects into clients.

The intention of Service Part 2 is to produce professional articles and videos for your blog and Press Releases that increase the number of keywords and phrases that drive traffic to your website, and converts prospects into clients.

In addition to the ongoing competitor and keyword analysis provided by Service Part 2 the keyword-focused articles published each month will include one video, one or more images, and Schema markup structured data that search engines value and increasingly rely on as indicators of a trusted authority in a local market.

Growth Effect. While this service is for one article per month, if you’re in a competitive market you may need two, three, or four articles per month to make an authority-impression with search engines. Of course, more articles increase the price. Nonetheless, one article per month starts the process of building your website and making an impact for your business in your local market.

In some ways the level of consultation associated with Service Part 2 is continuing because we’re writing articles, making videos, and writing press releases for your business so after initial consultations that provide sufficient insights to get the ball rolling we may have to speak with now and then to receive more materials and direction from you. Some of this may be done in your Client Portal in order to keep a running record of decisions made and directions given.

Nonetheless, Service Part 2 does not include ongoing marketing consultation like the work that MichaelQuinnConsulting.com provides for its clients.

A blog is an article added to your website. The word blog or weblog means an online journal and blogging means adding material to your online journal. In short, a blog is an article posted on your website. The importance of adding these articles or blogs to your website is that you’re enticing search engines to return to your website more often to scrap up new content that is keyword rich related to your business and its service in your market.

If you’re not adding articles to your website search engines see it as a static site because it doesn’t change. Search engines consider a website with articles that are being periodically posted, for example, as a more interesting website, one that is an authority site in its local market.

Remember that the algorithms of the search engines are seeking content that corresponds with the keywords and phrases people use to find information and service providers like yours, for example, in their local market.

Also, remember, that Google and all search engine services are in business to provide a great experience for the people who use their search services. And, admit it, it’s frustrating when you use Google and can’t find what you want on the first page of the search results and in one shot.

When you’re in business what you want to do is attract prospects and convert them into clients, so, in summary, think of blogging as one of many smart search engine optimization strategy that you want employed on your behalf, and an opportunity to add keyword rich articles to your website because it creates awareness about your business and makes people trust you.

You might think this is an easy task wherein all you do is write something and you’re done. 

The truth is you’re competing for a place on the first page of Google and so are your competitors. If they’re smart they’re posting professionally written and purpose-driven keyword rich articles to their websites too. Fortunately, most people don’t understand anything about SEO because there is complexity involved in the process that requires expertise to unravel. There’s more to it than just posting articles. If that’s all that was required then everyone would be on the first page of Google.

People who read your articles and watch your videos are learning about your business. You want them to appreciate your spirit of service. The content in your articles must not only be keyword rich they must also communicate value and be intentionally designed to convert prospects into customers. Done correctly, people appreciate it, and Google knows that they appreciate it because they don’t immediately bounce away from your website and they return again in the future.

While this service is for one article per month, if you’re in a competitive market you may need two, three, or four articles per month to make an authority-impression with search engines. Nonetheless, one article per month starts the process of building your website and making an impact for your business on the internet, and more importantly across your local market.

Search engines rank pages not websites. For example, if you’re searching for information about a specific computer the search engines want to give you a choice of pages that have information about the exact computer you’re interested in, not a website that sells computers in general.

That’s why when you want traffic for your website and need prospects for your business that are attracted to your website and the business it promotes – having articles on your website that focuses on a specific keyword or keyword phrase related to your service that corresponds with what they’re searching for is infinitely more important than just having a website with no articles.

A website with many articles is like fishing with many hooks in the water instead of one.

Your deeper SEO strategy should be to help the search engines put your business on the first page of search results for as many keywords and phrases that correspond with the services you offer in your business. You want to do that because it brings traffic to your website. “Traffic” is prospects.

Tactics. If your business is a medical practice with local clients as opposed to a business that has nationwide clients or customers then from an SEO standpoint you have to consider the local web because it’s what matters most in your world. Because it’s where your business competes for prospects and, more importantly, where your competitors are competing for prospects. In other words, you’re not vying with every business that provides a service similar to yours everywhere but only with those businesses that are in your local area. Knowing this is important because in this case the articles and work we do for you will focus on optimization tactics for local businesses!

Strategy. Consider this: Although search engines rank pages and not websites they give a large measure of love to authority sites. Authority sites have articles and information on them that prospects appreciate. Search algorithms can tell what prospects like because prospects stay on some sites longer than others, often going from page to page. So search engines logically assume that the prospects they fed to your site are satisfied with the information on it and your site goes up in the ranks. A smart strategy is to bit-by-bit build an authority site to get and stay on page one.

Every month you’ll receive a competitor analysis report for one or more your local market competitors. We use these reports to tweak the work we do for you. They’re revealing because basically each one includes information about the keywords each is using, how much they are spending on advertising, the advertisements they’re using, and much more.

In short, it like taking an xray of their marketing efforts.

It’s silly for web developers to be shooting in the dark when they build websites or provide other srevices, but most are technicians and not results-oriented marketers.

Competitors are smart. They often pay big money to get the facts about the keywords prospects use to find a service or product they want.

It would be insane for us not to pay for and provide keyword analysis reports to discover the keywords and phrases used by your competitors on their web pages – especially the competitors who are listed at the top of Google. These reports reveal “hidden” below the radar competitors.

In addition to the keywords being used, these reports also show long-tail keywords that competitors are not using. Studying those keywords allows us to discover alternative keywords associated with your service that may not get as much traffic but will position us at the top of search results and attract prospects to your website. In other words, you can compete with even the largest competitors and attract prospects because when you have traffic you can convert it to prospects. The important thing is to get prospects, and then convert them to clients.

If your bakery makes the best chocolate cake in town but most of your website talks about donuts, scones, and muffins, but only mentions chocolate cake once or twice then you lose a chance to sell your chocolate cakes to all the prospects who are most interested in chocolate cake. 

That’s why you must have keyword and keyword-phrases-focused articles on your website. And the perfect place to put those articles is in the blog section of your website because you want to set each of those articles apart from all the other stuff you sell and give each item the space it deserves. That’s common sense. Why? Because Google likes chocolate cake too and it only wants one thing to be written about in your chocolate cake article, and if you start writing about your donuts and scones, well, Google loses interest. So apply focus and stay focused in each article.

The same copywriting and design expertise and attention to detail that goes into building the website portion of your three-part Digital Marketing Growth Engine must also go into producing the articles on your website that are known as a blog.

There are many theories about what a blog is and how to best blog but all of them are silly because all that matters is what Google wants. If you’re in business then blogging is about writing articles that expand upon the products and services associated with your business. In short, if you’re in business you don’t have time to be scatter-brained about the articles you add to the blog-feature of your website. You must have a very focused and clear intention about the purpose of your articles. They have to be keyword-rich articles so that Google’s algorithms can accurately determine what each individual web page on your website is about in order to evaluate and compare them to the web pages of your competitors who have similar content on their websites.

How Google ranks web pages goes far beyond just keywords. Google says there are about 200 “signals” it uses to weigh which web pages deserve to be ranked highest in response to any search. What those signals are and how your website and webpages should be composed in order to satisfy what Google’s algorithms consider to be meritorious is what SEO or search engine optimization is all about, and, in short, if you want to become a search engine optimization expert you can spend a year or two learning all about it. When things change you can learn some more.

Meanwhile, if you’re in business all you need is to recognize beyond a shadow of a doubt that the internet and its search engines and social networks are powerful and flexible marketing tools you can use to sell goods and services to the entire world, or to a small segment of the world, for example, the people in your local market who need your services and are your prospects.

Unless you have the time to develop expertise in all the facets that produce the digital marketing outcomes and associated with building a growth engine for your company that consistently produces prospects you have no choice but to invest to have it done for you.

Your competitors are not standing still. They’re not waiting for you to make the first move. In most cases they’re putting their house in order and hope you’ll never invest in developing your own footprint on the internet. The truth is if you’re in business and you want a slice your market to flow to you then hire someone to create a web property for you that matters. Your website is a property! It’s your property! You own it! It’s your brand! Without a website that sells you – you’re sending prospects to your competitors.

Websites can break. Stuff goes wrong. Images disappear. Videos stop playing. Software updates, for example, can cause problems. Whatever. Things go wrong. Then you can spend hours trying to figure out what went wrong, or you can let us solve these problems by applying our expertise. 

That’s why we include all the web services and maintenance too. That means when something goes wrong, we take care of it. Most of the time you’ll never know when things went wrong because we monitor everything for you and never charge extra. It’s our responsibility. We fix it.

Insofar as blog articles are concerned the Full Service Plan associated with Part 2 includes everything having to do with creating one keyword-rich article for your website each month. Of course, your article will include a video, and all the images and photographs it may need.

You can pay extra for more articles and the included article services if you feel you need more because of the nature of your competition, for example, or whatever reason like you’re adding a host of new services and want to dedicate an article to each.

The important thing is to realize that your Digital Marketing Growth Engine builds your brand on the internet and that bit by bit it becomes a footprint on the web that positions you in a good light against any and all your competitors. 

Your Growth Engine is a marketing tool that pays for itself because it turns prospects into clients. 

The expertise that goes into creating your blog articles each month take time and cost money.

Video is certainly one of the most costly and time consuming components of this process that is required to create an intentional and effective blog article. However, videos are vitally important from the SEO standpoint because Google, for example, likes to see a video as part of every article. Why? Because search engine know that people love videos so when the algorithms or search engine robots that are constantly scraping the internet see there is a video on your web page they give you extra points. This is important because if your competitors don’t have videos to complement their articles, then in a squeeze Google may rank your page higher than your competitors pages vying for a position and using the same keywords and phrases in their articles.

In short, that means we create and customize videos for you that will generally be one to two minutes in length. Although sometimes they will be shorter or longer.

Statistics indicate that videos that are one minute or shorter get the most engagement.   

We host your streaming video and, at your option, we create a customized Call-to-Action video player that is branded with your company color and your option of name and phone number.

As you can imagine making and customizing videos for your articles is a time consuming process that requires scripting, images, and graphics. Our job is to do the work at a price you can afford.

Attention: It is important to note that aside from the graphic materials we create in house to use in your content, all the graphics, images, and video content we use in the articles or in the videos we create for you are licensed and paid for by MichaelQuinnConsulting.com for use on its projects and the projects of InstcareXpress.com on behalf of our clients. We license assorted catalogs comprising more than 20 Million graphics, photographs, and videos we can use in your projects.

One of the purposes of each article or blog on your website is to create engagement. That means the articles must make a connection with the content reader, for example. 

The article does that with words, but people learn a lot from captivating images and graphics so they play an important part in the overall construction an of article and are added to each article to make it more informative and engaging. 

Every article will have at least one photograph. Why? Because photographs are engaging. In some cases there will be two or more photographs because an article may require the material conveyed in the photograph and it is complimentary to the article. In that case, there is no extra charge because our purpose is to provide whatever the article needs in order to be the most engaging.

The same goes for videos. Videos also require graphics and captivating images because often videos are composed of a script and images and graphics that tell a story in which your company is the hero, and your prospects are smart to choose your service above the service of others.

Attention: It is important to note that aside from the graphic materials we create in house to use in your content, all the graphics, images, and video content we use in the articles or in the videos we create for you are licensed and paid for by MichaelQuinnConsulting.com for use on its projects and the projects of InstcareXpress.com on behalf of our clients. We license assorted catalogs comprising more than 20 Million graphics, photographs, and videos we can use in our projects.

Google loves Press Releases because they’re inclined to position news at the top of search results. So Press Releases, although expensive and time consuming to write, develop, and distribute are strong medicine and can drive prospects to your website through various channels. For example, they will increase traffic from Google, but they will also produce traffic from the press releases themselves because our press releases are syndicated and published on more than 300 web properties.

Another equally important benefit is each of the publications that publish your Press Release will link to your website for more information. And those links which are known as backlinks are valuable because they come from authority sites that are recognized and valued as such by Google. In summary, Press Releases and the backlinks produced by their publication boost your site and increases your site’s authority over competitors who may not use press releases because of the time and cost involved to produce them.

While three press releases per year will provide a good lift for the strategy associated with your comprehensive Digital Marketing Growth Engine if you want more you can pay for additional press releases when you need them.

We provide a normal video player, but, optionally, we provide a customizable video player that includes a call-to-action right on the player. This video player can be any color you want and can match your brand or logo color, for example. It can also include your company name and phone number, or any message you like such as “Call now 555-555-5555”. This is important because prospects need your service or they wouldn’t be on your web page, so when you encourage them to call now they may take action and do so. See examples of the video player here.

This customizable video player requires using our private streaming video hosting service.

Review acquisition is a process associated with Reputation Management services, however, it’s included as a bonus to your Digital Marketing Growth Engine service to increase the effectiveness and impact of the growth engine on every facet of your business including company morale.

The ratings customers leave about products and services are enormously important. Why? Because ratings report the experience of buyers with your products and or services. To understand how important positive reviews are for your business, consider how you shop on Amazon, Walmart, and elsewhere. You’ll read about the product, and then jump to reviews and see what people say about it. If there are many negative reviews that adversely affects your buying decision. When there are no reviews that often delays a buying decision unless the product or service is highly recommended by someone you know and trust.

The presence of reviews and testimonials on your website indicates to Google, for example, that you’re in a local business, for example, and people have opinions about your product or service.

For these reasons and others a service we provide as a bonus in order to make your Digital Marketing Growth Engine even more effective is a software process that will generate star-rating and collect positive reviews from your clients and prospects, and at the same time filter out negative reviews before they can damage the reputation of your business.

The reviews collected are real written reviews that include star-ratings not fake ones.

This is important because in 2019 Google updated the guidelines it gives to human evaluators of websites that work for them. The evaluators follow the guidelines and produce data Google analyzes in order to improve its digital search results. From now on, Google will strive to rate for page quality with a matrix they call E-A-T which stands for Expertise, Authoritativeness, Trustworthiness. In summary that means Google is fighting even harder against spammers and companies that spam. By adding EAT to measure page quality they hope to pierce through, emasculate and sweep away the spam content many companies use to increase their rankings.

Internally Google engineers are now writing a host of new algorithms which comprise software that scans websites and has page quality ratings like High+ and Highest. 

In short, what this all means is the challenge to get on page one of Google will continue to increase especially since in a burgeoning economy there are more companies vying for the same limited space on the first page of organic search results. So the quality of the content in your articles must meet Google standards, and all the signals that Google looks for on web pages such as the inclusion of videos and images, for example, must appear on the pages of your website as proof of a High+ level of Expertise, Authoritativeness, Trustworthiness.

At first this may seem like bad news for small businesses, but, really, think about it. When you need information about a product or service in your local market do you want it to be poor information or information that is expert, authoritative, and trustworthy?

What this really means is you must invest in your business in order to create a website with content that matters, and measures up to or surpasses the content on the websites of your local competitors. That means in business you have to get in game and play to win, or get left behind.

The overarching purpose of your Digital Marketing Growth Engine is to position your website and your business as a leading brand in your local market. This is done by demonstrating expertise, authoritativeness, and trustworthiness across the whole of your business operations. Doing this will increase the number of positive reviews your company receives that are four star or higher. That alone makes a valuable impression on your prospects and clients. It also increases the morale of your entire staff because people like to work on a winning Team, and, of course, this resonates and increases referrals.

To multiply the impact of your website and its web pages, we provide the coding on your website necessary to display a rolling scroll of reviews written about your service that includes three to five star ratings. This onsite display of positive reviews will make a big impression on both the search engines that slurp up the content they want to crunch and analyze on your website, but, also, on the prospects who land on your web pages because they need a service like yours and seek reasons why yours is right for them including the reasons people often put in their reviews.

In addition to collecting reviews and filtering out the bad ones, our service includes a process for broadcasting the good reviews to more that 30 review sites. Only positive reviews are sent for publication on review sites. However, the filtered out or negative ones are just as important because they are sent to you so you can follow up with dissatisfied prospects or clients before they damage your reputation.

The importance of broadcasting your positive reviews to the review sites even if your small business operates in a single local market is that the review sites include valuable links to your website. These backlinks increase the authority of your website in a way that Google algorithms recognize as congruent and this builds trust.

It’s important that Google trusts your business and its methods of operation. That’s why you should never use any methods of search engine optimization that erodes that trust.

Everything your Digital Marketing Growth Engine does increases your internet footprint in ways that Google and other search engines acknowledge to be legitimate growth, and not attempts by a website owner to trick the engines into assigning higher rankings.

The best strategy is to be consistent and do what produces the best results over the long term. Always remember, marketing is core because you’re building your brand on the internet and your brand is forever.

Attention: This is not a comprehensive Reputation Management program meant to repair damage that has already been done to a business. Although we can provide that service for businesses that are feeling the crippling effects of negative reviews and poor ratings, that’s not included with this bonus service. Frankly, the cleanup associated with prior reputation damage reduces the destructive impact of negative reviews and rebuilds reputation, but the intensity of that complete reputation management service is not the bonus described here.

In summary, the reputation enhancing service we provide as a bonus to our Digital Marketing Growth Engine clients is for businesses that need an ongoing means to increase the number of four and five star-rated reviews they receive, and, also, provides a complementary very logical process that gives your business a chance to reach out to customers who are dissatisfied and fix things before they leave damaging reviews.

Approximately half the traffic on the internet is data scraping most of which is constantly being done by search engine algorithms euphemistically known as robots.

In order to better understand and authoritatively represent the articles on blogs, for example, Google, Bing, Yandex, and Yahoo created a structured data markup language known as Schema. In short, Schema is a semantic vocabulary of micro data or tags. By adding Schema markup to the underlying HTML code of each article on your blog we’re boosting your chance to get on the first page of search engine results in Google, Bing, Yandex, and Yahoo, and also improving the way your results are shown by the search engines.

Adding Schema markup is an SEO best practice that is seldom done because it’s a time consuming process, however, Google, Bing, Yandex, and Yahoo eat Schema like kids eat candy.

Part 3 includes everything in Parts 1 & 2 because your Digital Marketing Growth Engine depends on having a website that’s used for generating a constant flow of interested prospects. Those prospects learn about your service and are pre-sold or preconditioned to value it through the content on your website. And the content on your website is keyword-driven so that search engines like Google send prospects to you that are most likely to become your clients. The game intensifies when a prospect gives you their name and email address in exchange for a digital gift. In this case, that gift is an ebook lead magnet that makes your subsequent email campaign sequences welcome when done properly. The Parts of the Growth Engine work together to convert prospects into clients for your business. That’s the process. Skip a step and your marketing fails.

Email marketing is the heart and soul of a comprehensive Digital Marketing Growth Engine. Without the email marketing component you’re wasting a chance to convert a percentage of all the prospects who see your site to either become clients or refer others to your service.  

The amazing thing about email marketing is not only is it cost effective, it produces results that double and triple what advertising alone might do because it supercharges all your marketing efforts. It gives your website and advertising an assist that no other form of marketing can provide. Because it gives you a chance to connect with your prospects repeatedly and congruently literally forever at little or no cost – well for pennies per contact instead of dollars per exposure. 

The interesting thing is if someone asks you for information once that means they’re serious and need what you’re offering. While needs change until your prospect no longer opens your emails you can assume they continue to be interested on some level. If for no reason than to refer others to you. So the overall intention and purpose of email marketing is to extend an established relationship by providing value with each communication that transcends ordinary emails received. When you do that you can be confident that your emails are appreciated and will bear fruit.

Email marketing is an ongoing process that requires commitment and diligence so to avoid confusion consultation and agreement is required. Why? Because decisions have to be made. What kind of emails will we be sending on your behalf? Who in your office will ostensibly be the sender of the emails? Will it be the CEO or the Office Manager? Will the emails include offers or coupons at various times? Or will they be highly personalized communications that mention family or mutual friends? Will they include congratulations regarding a personal achievement of the prospect or client, or birthday greetings? Or will they include links to information the prospect or client will appreciate because it has to do with their business and it demonstrates that you’re a friend and thoughtful?

If this seems like a lot of trouble, well, you’re right. It goes far beyond the lackluster emails that are commonly sent and received and which soon wear thin. But like every component of your Digital Marketing Growth Engine your return on investment can be measured in the number of prospects that become clients as a direct result of the effort put into properly structuring and maintaining every aspect of your Growth Engine including your email marketing component.

There are many automation process steps that have to be conceptualized, designed and setup to produce an orderly stream of effective email marketing campaigns. First, you have to acquire a list of prospects and or manage a list of clients who will periodically receive your emails in order to create some level of top-of-mind positioning with them. Then you have to create a sequence of emails that include “IFTTT” logic and statements and or components so, for example, you can automate your email marketing process to produce these “if this then that” actions and results:

1. Send Letter-A to prospects
2. If no response send Letter-B
3. If Letter-A receives a response
4. Send the Letter-A autoresponder
5. Wait five days then send Letter-G

Of course that’s only one example. The setup of the automation connected with email campaigns is time consuming and ongoing but the effort produces results that are difficult to replicate in a process that is hand-driven and can’t scale to rapidly grow if the automated processes aren’t  conceptualized, created beforehand, A/B tested to determine which is best, and put into place.

The best way to entice prospects who visit your website to give you their name and email address is to give them something of value in return. The “something” we give them is called a lead magnet because it causes people to choose to “opt-in” and give you their information. Your lead magnet will be an ebook that we design and create for you. It takes time to create a small ebook put it’s worth the effort because if you only ask for their name and email address but offer nothing in return few will take you up on the offer to surrender their information. This is not the case where locksmiths and emergency plumbers, for example, are concerned because people desperately want those services right now and hope you will call back immediately when you give them your name, email address and phone number. But, in most cases, the thing to do is produce a digital product such as an ebook and give your lead magnet to people free. Leave it to us.

Lists are always in flux. They require careful management and attention to detail. You have to constantly clean and manage them. When prospects become clients they have to be manually moved from the prospect list to the client list to ensure they receive the correct email campaign sequences. The important thing is to always be refining the prospect list and that means reviewing it frequently to make sure the list is clean. One aspect of this effort is to run the list through a paid service like unbounce to make sure the email addresses are still deliverable and active. This is vital because email services rank email senders and servers and any hint of spam email lowers the deliverability of all the emails sent through their servers. Unfortunately, services and even individual sending servers can be mistakenly blacklisted so periodically checking factors that impact deliverability is vital. To increase quality, in our case, both clients and prospects have the option to sunubscribe from your lists through an unsubscribe link at the bottom of every email.

Your website will start with one lead capture form, but in time you may have three or more forms that are capturing leads for you from prospects who visit your site. These forms don’t make themselves. They have to be designed and programmed to accept data from prospects. To be most effective before creating the form we have to create an ebook for you. This ebook is called a lead magnet and it’s closely associated with your service, product, or offer. It tempts your prospect to request your ebook and requires them to give you their name and email address so you can send it to them. In short, the form is the bait and the offer of a free valuable ebook is the hook. 

Later you may choose to use a contest form to generate leads. In this case, you ask people to answer three questions or participate in a poll in exchange for a chance to win something. 

You can assume everyone who visits your website is a prospect so every name and email address these forms capture adds a prospect to your list. They become part of the list that the email marketing automation processes that we build to grow your business will send personalized emails periodically through various email campaign sequences to prospects, for example. Why? Because done properly a percentage of all your prospects will convert themselves and become clients.

Lead capture forms are a essential component of your Digital Marketing Growth Engine because they provide the list building mechanism that grows your list and enables the productive email campaigns that convert prospects into clients. 

Depending on your local market and the service you provide in time you may have hundreds or even thousands of people who have signed up in one way or another. These become your pool of prospects, and a source of referrals if you let us email them in ways that foster a relationship.

There are many ways to capture leads. In addition to a form on the home page of your site, we may create an exit popup form that appears when a prospect moves to indicate they are likely to close the page, or, in another case, a popup may appear when the prospect reaches a certain portion of the page or has watched a video, for example. 

Forms require special coding and, of course, they must be linked to email services.

The purpose of the forms is to build a formidable and productive list. 

It’s important to make variations of each form in order to test which headline, copy and or offer produces the most engagement and response. In all cases, the response level is what’s important because all that matters is that people actually use the form to send their name and email address.

Testing the forms requires us to show variations of the same form to different prospects. This is done by A/B testing forms wherein X number of prospects are shown form A and the same number of other prospects are shown form B. Soon the numbers tell the story. One of the forms is the winner. It’s more productive because it gets more signups than its competitors.

But, you don’t stop testing. What you’re looking for is a form that performs all your forms! 

All the copywriting and design elements associated with your email campaigns and automated sequences are included. This helps us provide a uniformly superior email and list management service for your company.

Every communication having to do with your Digital Marketing Growth Engine is important because to maximize the impact of the Growth Engine the prospect and or client must sense that your enterprise is professional and personal as well. You want to make that impression because you want everyone who comes into contact with your business to be confident that you will treat everyone they refer with the same grace, magnanimity, and respect that you’ve poured on them.

Copywriting is at the heart of everything in your Digital Marketing Growth Engine.

The best copywriting has been described as salesmanship in print. The rest is done by people who think that copywriting is just stringing a bunch of words together to make sentences and paragraphs, and, of course, you have to dump some commas and periods in there too so the stuff you write looks right and sounds official. That may be writing but it is not copywriting.

In fact, copywriters are a rare breed because they like to sell. They know how to position things to sell them. They’re experts at selling. People in general and many writers who want to be novelists and poets think that selling is a dirty job, but, really, nothing gets done in the world unless you sell it first. Want proof? Try selling ice cream without describing or hinting it tastes great. By the way, you really can sell ice cream by saying it tastes awful. Because it’s all in how you position whatever you’re selling. Do it right and it sells. Do it wrong and it doesn’t sell. Copywriting sells things. It doesn’t matter what the things are because copywriters sell products, services, and everything else.

Copywriting for prospect email campaign sequences is different from copywriting for a client email campaign sequences. Why? Because clients are already your customers and prospects are not yet your customers. From the standpoint of developing and executing various marketing message for varied groups what you say to prospects may not be what you want to say to clients.

Imagine how it would sound to clients if you were writing to them as if they were still prospects. In either case when a copywriter creates a sequence of emails as part of a campaign comprised of a carefully composed string of various emails that have a specific marketing purpose you want every email in the sequence to achieve its purpose and resonate appropriately with clients or prospects.

Client and prospect lists are carefully managed to improve your Growth Engine. That means in addition to maintaining a separate client list and a separate prospect list we are diligent about manually comparing the lists to make sure that no one is both a client and a prospect unless you have segmented services wherein a client of one service may be a prospect for another service.

In short, when you notify us that you have a new client, we check to see if they’re on your prospect list and if so they are removed from that list and added to your client list. There are instances where you may want your clients and or prospects to be segmented into different lists. For example, if you’re in the food service industry you may want clients to be segmented into those who prefer Coke and others who prefer Pepsi so when you send them a coupon for pizza and a free drink you can mention either Coke or Pepsi to the members of the properly segmented list.

The reason you want to have separate email campaigns for your clients is to increase retention rates, and, also, increase the number of referrals your clients give you.

Autoresponders are messages that bounce back to you, for example, when you submit a web form or send someone an email who is not in the office.

Every aspect of your three-part Digital Marketing Growth Engine is done for you. You’ve got your hands full taking care of clients, and our job is to scoop up prospects and do our part to convert them into paying clients for you. Among a host of other things that means when your prospect fills out a form or send you an email they get an autoresponder that acknowledges you’ve received the email and your office will respond promptly. In most cases you will need more than one autoresponder to provide for different instances that are perfectly suited to the rapid response that autoresponders are tailor made for including those emails you get to confirm an order .

To produce the welcoming effect you want your emails to express they must be value-based. The people who receive them must find them valuable. When you send value-based emails they will always be welcomed and eagerly opened and read because what you’re sending people is evidence of a client-oriented service which, often, inspires prospects to take the leap and become clients, and, also, to refer others to you.

In most cases, although we use various services and different email servers with different IP addresses to send out emails you have the option to send them through your own SMTP server.

To increase deliverability we use premium SMTP providers like Mailjet, Sendgrid, and Mailgun to send out email on your behalf.

We track email opens, clicked on links and the devices being used to read your emails and other information to better understand your prospects and clients in order to increase performance and maximize your conversions and profit.

We also boost the open rate of emails by scheduling to resend the emails that are unopened. All of this and more is done as part of the email automation processes and list management services included with your Digital Marketing Growth Engine. For example, we use Unbounce to ensure the deliverability of the email addresses on the lists we maintain for you. In nearly all cases, you’re better off letting us choose the methods we use on your behalf. It’s easier and safer to let us do it.

Email is great, but so is SMS text messaging. When you harvest the cell phone number of your prospects and clients you can periodically send personalized text messages to their phones. Often that means you can confirm an appointment by phone, or even make a limited time offer by phone. In all cases, you don’t want to be perceived as a nuisance so be considerate. The interesting thing about SMS text messages is the open rate is sky high because most people watch their phone messages all day long. Nonetheless, use with care.

Imagine how much time it would take you to correspond with all your prospects and clients by hand, or even using automated processes like we do for you. Depending on how many prospects and clients you have now or plan to have soon that correspondence is a full time job. So even though the messages are small doing the copywriting associated with SMS messages especially when it includes time-sensitive offers takes that job off your plate.

Creating automated processes for your SMS text message means you can broadcast them to your lists. Yes, SMS text broadcasting allows us to automate all the processes involved, but it doesn’t make it any less personal because each person gets a personalized text message of their own on their cell phone. We pay the expense associated with using the Twilio SMS service to send these messages, and also we setup all the mechanics involved behind the curtain to use Twilio. It’s done for you.

Like everything we do for you, phone number list management is a time consuming process that has to be done right or it becomes a waste of time and money. In all cases, there’s a lot of manual checking and double-checking to make sure everything is perfect, and the amount of time needed to install these processes depends on how many prospects and clients you have now or will soon have. In fact, your Growth Engine actually increases the burden of time we devote to list management because there’s a constant flow of new prospects and new clients that needs manual attention. Nonetheless, your Digital Marketing Growth Engine requires us to include this as a bonus because it’s necessary.

Video Services

Videos increase engagement with your web pages and your business and offers. Search engine algorithms are constantly scanning websites across the internet and dispassionately measuring how a web page, for example, meets the requirements they’ve created and associated with hundreds of factors they call signals. In short, the search engines add points for articles that include videos and other information such as photographs and or images.

Google measures the bounce rate which is how long people stay on the pages of your website especially the web pages that they link to from search results. Why? Because it’s the only way that Google can tell if the content on your web page satisfies the people they sent to it and therefore presumably corresponds with what the searcher wants more information about. The longer people stay on your site the better as far as Google is concerned. That time isn’t measured in hours. Instead it’s measured in seconds and minutes so even very short videos carry weight because watching a short video is going to take a few seconds at least, and if it’s entertaining it may be watched over again.

This component of your Digital Marketing Growth Engine is all about adding an ordinarily expensive video component to every article for an affordable price because that’s what Google wants to see as part of your articles as proof that they’re valuable. The videos can be short.

However, if you need longer or more detailed videos with live actors, or script readers, for example, we can make them for you but it’s going to cost more depending on the description of what you’d like and the purpose for each video. In all cases, you videos will have customization that includes, for example, the name of your company, a logo, and address, phone number, and so on.  We do everything from A to Z. It’s all done for you as part of your Growth Engine service.

InstacareXpress produces videos separately for businesses that require them on a price per video basis. However our priority is to produce videos for clients who purchase InstacareXpress’s Digital Marketing Growth Engine service because, frankly, this service is crafted to create a system that produces an ongoing stream of prospects for your business and that’s what we’re organized to do. In either case consultation is required so we can learn what you like, and can get a feel for scripting and storyline content.

Attention: During this consultation we’re going to share how you can create material that we can edit and turn into highly customized and compelling videos for your business.

There are many kinds and styles of videos. Interestingly, even silly looking videos with cartoon characters, for example, have been found to be highly engaging. You might like a video that looks like a Fortune 500 commercial but they aren’t necessarily what your local market wants or even likes. Why? Because those Fortune 500 videos are often meant to impress investors not prospects.

Prospects want a different kind of information. Sometimes that information can be conveyed in a funny video or in short video that has few words but a single message regarding your service.

While we do give you a choice of video styles you have to be reasonable. Hollywood-style commercials commonly cost tens or even hundreds of thousands of dollars to make. Indeed, licensing one song for those commercials may cost ten thousand dollars or more.

We create videos for you that are purpose-driven and fit your market. These include storytelling videos and even simple explainer-type videos.

If your product or service involves complexities and details that are not commonly understood or new to your market then a “super-explainer” video might be suitable. Super-explainer videos are highly customized and cost more to produce because they take intense storyboarding and scripting that is collaborative in nature, requiring back and forth consultation between the creators and the clients. The price depends on many elements including the purpose, voice overs, and length of the video, and how long it will take to produce. We make these videos too.

There are a lot of steps and processes that go into producing even simple videos. The videos we marry to the information in each of your articles will enhance each article. In other words, they won’t be completely disassociated from the individual articles. And, of course, all the creative, design, and scripting in each video is included in the service.

All the materials we use to compose your videos are licensed by MichaelQuinnConsulting on behalf of InstacareXpress. That means we pay all the licensing fees. You are not charged extra for use the photographs, images, or the audio elements included in your videos. The audio elements, for example, may include sound effects and or music. In some cases, the videos may include a human reading the script or even so-close-to-human it sounds human! In all cases, however, everything is licensed and provided in your finished videos.

YouTube provides free streaming video hosting, but you pay a big price for that hosting and it’s hurting your business. How? Because every video you place on your website that’s hosted on YouTube is guaranteed to distract your prospects and even make them abandon your website to go watch videos about cats or the offers of your competitors that YouTube uses to literally steal your prospects and cause them to leave your site and go to YouTube’s money maker.

Want proof? This happens to everyone not just you because it’s YouTube’s business model. Here’s how they operate their money making machine: When your video ends, or when your prospect pauses your video, YouTube puts information about other videos on the screen to entice your prospects to click away from your website and go to YouTube to watch other videos.

That’s why you need the robust private streaming video hosting service that we provide as a free bonus to our clients. You may also want to put your videos on your YouTube channel, but don’t put the YouTube hosted videos on your website unless you want your prospects to leave.

We provide a normal video player, but, optionally, we provide a customizable video player that includes a call-to-action right on the outer frame of the player. This video player can be any color you want and can match your brand or logo color, for example. It can also include your company name and phone number, or any message you like such as “Call now 555-555-5555”. This is important because prospects need your service or they wouldn’t be on your web page, so when you encourage them to call now they may take action and do so.

The choice is yours. Choose either of these video players. They’re included with our video services.

Each client receives a private Client Portal as a bonus service that keeps a record of all our written communications. This makes it easy for both of our companies to refer to prior agreements, for example, and reduces misunderstandings and redundant email communications. It also produces a record of the work done for you, and a record of additional work you want us to do for you.

For example, if you want us to change a phone number or address on a website we’ve built for you, go to your Client Portal and send us a quick note and we’ll make the required changes. Or, if you want us to send a Press Release to announce news about your business you can jump on your Client Portal and fill out the Press Release form we provide that gives us the information you want to convey in the press release.

In sum, these are just some examples of how your Private Client Portal can be used to prevent confusion, increase collaboration and efficiencies between our organizations, and improve every aspect of the services we manage and produce for your enterprise.

Booking Page Service

The Booking service designs and adds a professional and affordable booking feature to your website that allows you to book and automatically schedule appointments, and, also, you can choose to get paid in advance for your service and or product.

Of course, your booking service is fully customized for your purpose.

You can see how this booking feature works by navigating to the Booking page on this website and playing with the order buttons. For example, click on the blue button that says Book your Pre-Sale Growth Engine Consultation. You’ll see a calendar. Choose an open date and an open time on that date. A form popups up. Fill out the form and send it.

When you order the booking feature to be added to your website you can schedule a time to consult with us about your booking service. During the consultation you’ll describe how you want to use your booking service and we share ideas with you about the implementation in order to fully customize it for your purpose. Everything is done for you.

There are more features than those shown on the booking page of InstacareXpress. For example, we can add more data collection lines on the form that popups up after your prospect or client chooses a date and time. So we can add a data field to collect their mailing address if you need it. If you need the birth date of the person we can add a data field to collect that information. You can choose which data fields are required to be filled in. In short, it’s fully customizabl

The features of the booking service are flexible. You can add images. You can choose type fonts and specify bold, italic, and other font attributes. You can choose what colors to use on your booking page. Also you can highlight text on your booking page.

All the copywriting and design are included. However to speed development and prevent delays you’re welcome to send us copy and photographs and other design elements or suggestions. 

A complete booking appointment-service-freature like the one shown here on InstacareXpress can be provided and up and running on your website within 24-72 hours depending on your needs.

The robust calendar options associated with your booking service include syncing our calendar with your Google and or Outlook calendars. In addition, you can choose which days you’re available for booking, and also which hours during the days you’re available.

Your booking service also includes the option of recurring payments.

The popup associated with booking an appointment can have whatever data collection fields you need. For example, we can add data fields to collect the mailing address of your prospect or client. If you need the birth date of the person we can add a data field to collect that information. 

You can indicate which data fields are required to be filled in and which are optional. There are an assortment of data collection types available including drop down boxes, multiple choice, and radio buttons.

When an appointment is set your prospect or client receives a success message to indicate the appointment has been received and scheduled. The success message is customizable with your company colors and logo. There is no mention of our name as the booking service provider. Success messages are branded with your company name.

After your prospect or client books an appointment they automatically receive customizable booking and reminder emails at whatever frequency you ask us to set. These emails are customizable with your company colors and logo. These emails do not have any mention of our name as the service provider. They are branded with your company name. Makes you look great.

Choose the date and times you’re available for appointments and only those are shown as available. Easily accommodates any schedule. Flexible. If someone comes into your office, staff can set an appointment for them and remove the availability of the booked time from your Bookings page so there are no time or appointment conflicts.

After your prospect or client books an appointment they automatically receive customizable booking and reminder emails at whatever frequency you ask us to set. These emails are customizable with your company colors and logo. These emails do not have any mention of our name as the service provider. They are branded with your company name and makre you look good.

If your booking form collects the cell phone number of your prospect or client you can choose to send an SMS text message appointment reminder to their phone. Optionally you can send this message according to a schedule you set beforehand. For example, the day before the appointment, the day of the appointment, and or two hours before the appointment.

Again, the booking program is completely flexible. We can set it up to suit your needs.

You have the option to give special codes to prospects or clients. These discount or coupon codes are designated by you so they can be anything you want. For example, instead of a confusing hard to remember code that’s a string of alphanumerics, you can use the name of a song or an actor, for example, and share it with them.

You can assign a time limit to your codes limiting how many times the code can be used. You can assign individual codes to track users. You can delete codes. Easy because we do the work for you. 

Your clients can have a choice to pay with Paypal or Stripe as long as you have agreements with these payment processors. It’s not necessary to use both. You can use either one. And it’s not necessary for your prospects or clients to be registered users of Paypal, for example, since Paypal accepts all major credit and debit cards.

The payments are completely secure. Your clients can order with confidence because no one but the payment processor you choose ever sees credit or debit card details.

You have the option to give special codes to prospects or clients. These discount or coupon codes are designated by you so they can be anything you want. For example, instead of a confusing hard to remember code that’s a string of alphanumerics, you can use the name of a song or an actor, for example, and share it with them.

You can assign a time limit to your codes limiting how many times the code can be used. You can assign individual codes to track users.

When an appointment is set your prospect or client receives an appointment confirmation email to indicate the appointment has been scheduled. We provide the copywriting and design associated with your confirmation emails. Of course, if you prefer you can edit or add copy to these emails.

The appointment confirmation email is customizable with your company colors and logo. There is no mention of our name as the service provider. In short, these emails are branded with your company name and appear to come straight from your professional business office.

Each of our clients receives an individual Private Client Portal as part of our service. We handle all communications through your Client Portal. This prevents the confusion common with disassociated emails flying back and forth that are not contiguous communications.

All messaging between our organizations is part of the documentation that is searchable and available in your portal. This makes it easy for our organizations to collaborate with one another and reduces the wasted time and effort associated with general email communications.

In addition to any documents and agreements we may exchange, your Client Portal will also contain a record of the work done for you, dates begun and completed, password and user names, for example, and, also, the work that we’ve scheduled to do that remains to be done.

The FTC Guardian service costs $348 per year. You receive it free for one year with payment for your booking service. This offer is not transferable. Installation on one website is normally $179 but it is also included free with this offer.

FTC Guardian is an extraordinary legal documents service that’s feature packed because it includes the legal documents your website requires, but, also, training and regular seminars with the founder of FTC Guardian, Attorney Chip Cooper. The interesting thing is if you use only one or two of its more than 80 legal documents you may save thousands of dollars in legal fees. You’ll save that much for website legal documents alone.

Its Federal Trade Commission compliance documents, however, are even more important because they include Privacy Policy, Terms of Use, and other essential documents.

Here’s a summary of what you receive with your FTC Guardian bonus:

Customized Legal Documents
80+ Legal Documents covering (see complete list below):
Website Protection
Marketing
Promotion
Intellectual Property

Legal Compliance Blueprint & Easy Tutorials And Strategies
Blueprint explains legal compliance step by step
Tutorials & Strategies protect you where documents alone can’t

Member Only Hangouts
Connect with Attorney Chip Cooper on Live Hangouts twice per month
Stay on top of critical legal developments

Trust Seal Rights
Enhance confidence with prospects and customers
Pop up certificate verifies membership agreement to follow FTC regulations and Code of Conduct
To learn more about the FTC Guardian Service including how and why this valuable service can help you “… avoid devastating FTC and GDPR enforcement actions without legal fees”, go here:

FTCMonster.com

Warning. Take time to watch the two short videos on FTCMonster, and attend the eye opening seminars offered.

“How to become compliant with the latest FTC, GDPR, and Data Security guidelines and avoid devastating FTC and GDPR enforcement actions without legal fees.” – FTC Guardian

Also, there is in depth information and answers about FTC Guardian on the FAQ page here.

At your option, we include a small explainer-type video as part your booking service, and we also host the video for you on our video streaming service at no extra cost. Your custom video can include branding features like your company name, logo, phone number and other information.

Your video will increase bookings because your prospects and clients aren’t confused and know exactly what to do to make an appointment, for example.

In summary, like the example on the booking page of InstacareXpress.com your booking page explainer-type video is fully customized because it includes screen shots of each step, and there is a voice over that tells exactly what to do, and what to expect after the booking page is sent.

Our booking service is very robust. If something goes wrong we’re notified and day or night we fix it immediately.

This service includes a small monthly fee. That fee is like an insurance policy because after your service is installed, you never have to pay large hourly fees associated with any changes you may want to make to offers on your booking page, or your success messages, confirmation emails, and or popups. That’s covered by the service.

Custom branding is applied across all the features of your booking service. The customizations are applied to confirmation emails, success messages, popups, and every aspect of the service. Our company is never mentioned as the service provider. 

The customizations include your company colors, logo, and other features like images, photographs and or other materials you want to appear on your booking service.

In addition to the copywriting, design, and the setup and software configurations we do to provide the booking service for your business, after we have designed, customized it, and implemented it for you, we have to install it on your website.

As you know websites are built with many different kinds of software. That’s no problem for us. Although we normally install our booking service for $129 per installation this offer includes a free installation on one website. 

Your booking service can be installed on more than one site for $129 per installation.

Digital Marketing Growth Engine Contract and Agreement

InstacareXpress is results-driven. Our purpose is to grow your company by using the internet to generate prospects and clients. Actualizing every aspect of Part 1, Part 2, and Part 3 means that we’re spending major time working to design, implement, and put into place your Digital Marketing Growth Engine. That can’t be done without thinking ahead and planning out a year of activity. In other words, we will be scheduling work that must be done this month and, also, months in advance and we can’t do that without at the very least a one year contract. It would be a complete waste of our effort and your investment to consider anything less. Because if you want to produce lasting results then you have to think long term and hire us to produce those results.

Here’s proof: You don’t hire people to fire them. You hire them to produce measurable and profit-generating results that fit in with your company’s vision, and, of course, you want them to stay.

The nature of the Growth Engine requires consultation. We’re happy to discuss the Contract and Agreement as necessary to include it as a record in your Client Portal for easy reference.

At the start of our business relationship we’ll have many questions because we need to know what your objectives and goals are for your company so we may consult with you frequently. In future after your Digital Marketing Growth Engine are in place and you experience the positive impact our work has on your company, our questions will be posted in your Client Portal.  

Each client receives a private Client Portal as a bonus service that keeps a record of all our written communications. This makes it easy for both of our companies to refer to prior agreements, for example, and reduces misunderstandings and redundant email communications. It also produces a record of the work done for you, and a record of additional work you want us to do for you.

The contract is for one year. The contract includes an agreement that gives you the option for InstacareXpress to continue to work for you at the rate you agreed to pay for one additional year. However, at the end of the second year you agree to review our work, analyze the profit-generating impact it has had on your company, and if you want us to continue to work for you after two years you will offer to pay us a monthly amount you think is commensurate with the value our services add to your company. In other words, if you wish you can offer to pay more or less and we can accept or refuse your offer. In short, you set the price on the value received. 

We provide a

At your option the Client Service Portal will be closed and earased. However, you may want to make a record of it for tax or other purposes.

The videos on our streaming video hosting service will not be removed unless you specify they be removed. We will continue to pay for them to stream and you will not be billed.